More than 73% of businesses in the USA rely on web design to stay ahead of their competitors. As well there is a report that found out that 38% of web visitors often abandon further engagement with a site if it is not appealing and user-friendly.
Looking at the statistics above they paint a clear picture of the significance of website design. The design of any site must serve to promote excellent user experience, functionality and allow perfect complement with the provided content. Besides it is essential that a website is in a position to accurately and briefly inform visitors about the mandate and operations of the business including what it does.
Having seen some of the benefits of having an excellent web design consequently below are various ways of improving the overall look of a website to attract customers and increase sales.
- Have A Strategy
It is not advised that a person should straight away commence website designing without first understanding how the current customers came to be. The journey of the current customers from being website visitors should be thoroughly analyzed and understood.
Apart from researching existing customers it is also possible to better understand them by having an interview. The data that comes out of the customer research and or interview can be utilized in crafting a solid site design strategy for delivering more leads conversion.
- Remove Certain Site Elements
The average attention span of site visitors is short, about eight seconds. For that reason the website design and content must strive to make a great first impression to avoid site abandonment. To make the site visitor stay for more than eight seconds the content of the website should be succinct and the layout properly divided into sections.
Likewise it is necessary to have short and sweet headers and inclusion of relevant icons or photographs. Make sure to avoid any difficult to understand language and popular words used by the website content of most companies.
- Add Social Sharing Tools
Sharing enjoyable website content primarily through social media platforms like Facebook and Twitter provides one of the best ways of traffic generation.It is a human trait that when a person comes across amazing content he or she will be tempted to share it with others like friends and family.
Without the inclusion of social sharing tools like Shareaholic a site it misses a lot of potential traffic.
- Use Appropriate Images
The images a website uses must resonate with the message being communicated to visitors and customers. In the section containing information about the leadership of the company only real photos of the individuals should be included.
In terms of stock photos used on a site they must be high-quality quality and relevant.
- Ensure Proper Navigation
The design of any website must include different useful sections a visitor or customer can access. Equally essential is that the sections to be visited have to be correctly organized and structured.
When a user is confronted with an unsystematic web interface, unresponsive design and lack of the right information he or she will quit the site.
- Mobile-Friendly Site
About 52% of internet traffic originates from smartphones. Moreover Google reported that 61% of internet users often do not return to sites they had difficulty accessing using smartphones.
Looking at the two stats above any owner of a website that is not mobile optimized should have a cause for concern.
- Increase Online Visibility
The use of SEO strategies and tactics provides an excellent way of increasing and maintaining online presence and visibility.
Two common SEO strategies may involve researching and using the appropriate keywords and search phrases on the site and providing website visitors with relevant and high-quality content.
In conclusion
Having seen the crucial tips for improving a website design the next course of action should involve the hiring of Charlotte web Design Company. Only a professional Charlotte web Design Company can help improve the design of a site across the board.
