The growth of sports marketing is continuing to rise with the advent of social media and mobile use. Understanding the new frontiers in sports marketing is essential to stay ahead of the curve while delivering successful advertising and marketing campaigns. Taking advantage of the latest trends in sports marketing is a way to outperform competition while cultivating a positive professional reputation.
Social Media Marketing
Social media marketing is one of the biggest trends used in sports marketing. With the rise of social networks such as Facebook, Twitter, Instagram, and even Snapchat, marketers focusing on sports and promoting athletes are using the online platforms to their advantage.
With the use of social media, marketers now have easier access than ever to potential consumers by sponsoring and working together with some of today’s most in-demand athletes. Athletes who have learned to cultivate millions of followers while keeping them engaged are more likely to benefit from sports marketing opportunities.
Mass Mobile Marketing
Mobile marketing has skyrocketed in the past decade alone, with billions of mobile users browsing online each day. With more individuals browsing online using their mobile devices over traditional desktop computers, mobile marketing is ideal to reach active athletes and consumers who are on-the-go with an interest in sports.
Mobile marketing is possible with various apps as well as third-party advertising services and social media. Using social media to run mobile marketing campaigns is one of the most preferred methods for those working in sports marketing and looking to maximize impact and reach with each live campaign.
Social media provides sports marketers with opportunities to promote sponsored posts while allowing followers and potential customers to engage and interact with content shared. With social media, quickly learn which advertising techniques and social media platforms work best to attract sports fans to learn more about your business, brand, or client.
Smart Arenas
Smart arenas are beginning to arrive as they offer more entertainment and incentives for consumers to shop while attending local events. Digital kiosks and shopping opportunities are becoming increasingly popular for those working in sports marketing.
Increasing Female Marketing
One trend in sports marketing that is just becoming more mainstream is targeting female consumers. Because males make up most of the hardcore sports fan demographic, women are often overlooked in marketing and ad campaigns. Creating female-centric ads and focusing on attracting additional women to a fan base is a way to create a large following for niche sports brands.
Campaigns that focus on attracting new women to a fan base are much more likely to stick out and appeal to potential customers as there is currently a lack of sports marketing created purposely with women in mind. Global Marketing OpportunitiesThe internet and mobile technology continuously opens doors to new and exciting opportunities, both personally and professionally in all walks of life. With sports marketing, connecting with, networking with, and partnering with international professionals from all around the world is now easier than ever. If you have an interest in promoting products, services, athletes, and sports-related content to even more individuals, going global is an optimal solution.
Staying updated and current with the latest trends in sports marketing is ideal for optimal campaign performance regardless of the medium you are using. Integrating the latest trends relevant to both technology and sports marketing is a way to maximize your reach with any campaign you launch.
