It is commonly acknowledged that PR is a valued and cost-effective measure to reach a target group of consumers and to help garner a growing percentage of the market share. This is as true in the food industry as in all other sectors.
The food and drink industry relies heavily on food publicity and the expertise of leading PR agency teams at firms including Ceres PR, to secure exceptional results. Food PR can make the difference between success and a venture’s failure, so its importance cannot be overstated.
Using a range of techniques and channels, including social media, infographics, shareable content, news and engaging website data, a PR agency delivers an excellent return on investment.
It’s worth remembering that many consumers are wise to the traditional marketing and advertising techniques and shy away from them so if you are tempted to handle food PR alone, be aware that this could result in ineffectual approaches, focus on the incorrect markets and media and a loss on investment. Always trust professionals with a proven record. The latest statistics show that PR is seven times more effective than advertising.
Does the consumer know that your product and brand exists?
If a consumer doesn’t know who you are, what you do, and your brand philosophy how can they access your products? Getting your information to the food or drink’s target audience is integral to prosperity.
Food PR initiates the vital relationship between the product and the consumer to establish brand awareness and ongoing interaction.
Does your brand enjoy credibility?
Excellent food PR through a specialist agency secures credibility. The consumer must believe that claims your food product is the best on the market are based on fact. For example, a positive news story about a product convinces consumers of its worth and has the power to persuade them to choose your food rather than your rivals’.
Food PR allows control of the narrative for your product and brand
Food publicity in article form or as part of brand storytelling informs the consumers of the features and benefits of your product without them realising that they are being sold to. Is it a health product? Is it an upmarket beverage? Why is this a better food or drink product than the current number 1 on the market? Where are the ingredients from? Are ethical practices and environmental responsibilities factored in to production?
Food PR connects your brand with influencers
Especially in the food and drink industry, the opinions of journalists and bloggers who have the power to steer people towards, or away from, your product have a substantial impact.
Using a specialist like Ceres PR means that the influencers know about the product and this allows them to relate their opinion. A positive review is invaluable. Many people who follow food bloggers aim to make choices based on their advice so if they say that XYZ product is a must-have, their followers will instantly be directed to your product.
Ensure that your product and brand thrive with the help of food publicity specialists.
