Businesses that want to capture the attention of trade show attendees often make use of a roller or pull up banner. These old-school marketing materials can help exhibitors introduce their products and services to eager attendees. These materials can also largely influence the ability of the business to convert exhibit visitors into loyal and paying customers. So, how do you ensure that your banner stands deliver the results you need?
Eyes on the company logo
You should place the company logo plus your exhibit’s core message at the very top of the roller banner. These two elements should be placed at eye level so you can easily grab the attention of folks walking around the trade show.
Think about the wants and needs of your prospects
Before you hire a designer or start drafting your first output, you should already have a clear picture of your buyer. How old is your target customer? What does he/she want to see when he/she comes to a trade show? What problems can you solve for them?
With a detailed and vivid buyer persona, you can easily conceptualise material that will suit your market’s taste. This will allow you to streamline your design process.
Consider your target market’s reading behaviour
A large percentage of consumers prefer to read text the traditional way – from the top portion to the footer section and from left to right. When you create rollerbanners, you should keep in mind the usual reading behaviour of customers. This will help you deliver your message effectively. Consult with your sales team to determine what information you should highlight on the banner.
Always pick HD images
Nowadays, you can choose from a long list of royalty-free photo sharing platforms. These platforms offer HD quality images to help you catch the attention of trade show attendees. However, some of the images found here can feel a bit generic. If you want to leave a lasting mark, consider shooting your own photos.
Also, when you select the images to use, ensure that they suit the text provided and will pique the interest of your target customers. And while you aim to be as unique and intriguing as possible you should avoid using images that might irk booth visitors and damage your brand reputation.
Aim to create a quality design
Every time you create a design, you must consider how the final output will look. Do you think it will help you engage with the attendees? How likely is it that you will get enquiries about your products or services if you use the design you created?
Run through the material at least three times to eliminate typos and other unwanted errors. Also, evaluate the concept and design and make sure that everything is tied to your goals and marketing strategy.
Using the tips and tricks enumerated above, you can finally create the perfect roller banner for your event. You should already have a clear picture of what you want to achieve with your banners so you can create amazing content.
