Google penetrates 16% of the global population every month. It is undoubtedly the second most powerful online platform after Facebook (2 billion users/month).
Whenever there is a need for promoting businesses, Google My Business comes in handy to help optimise online presence of businesses worldwide.
Gaining attention on Google
Just like its search engine, Google My Business is a hands-on and free-in-charge tool that maintains precise information about one’s online business by informing Google about the business hours, website, contact information and location. Broadplace could be a useful agency to help to contribute more accurate information for the online business profile. Also, a mobile application is also useful for a businessman to update his online presence wherever he is.
To put it in context, the local SEO UK only works when the business owner posts photo of his British business and its British products and services to ensure the target audience are aware of the precise location of this business. With its exact geographical location set, it’s easier to interact with customers who visited the physical shop by collecting and responding to their reviews.
A frequent online presence of the business also allows new customers to find its products and services. More new customers can be attracted through pointing them to the website. AdWords Express, an online advertising tool developed by Google, can also grow businesses by reaching an even larger audience.
Befriend with Google
Google prioritises visitors’ experience of searching for information, so should a business on Google. Creating an informative site with pages that precisely describing the focus of the business allows visitors to look for the right information. It’s essential to think about the key phrases users would type to find the business services or products they need.
Google uses text-matching techniques to display pages that are crucial and related to each search. Every link from one page to another is a vote by the former for the latter. A natural link should also be embedded since Google can detect unnatural links which are placed intentionally to make it seem like popular for engines.
Logical link structures are needed for the website in order for “spiders” to crawl it. A text browser like Lynx would be helpful to examine the site because spiders would do the same way to browse the World Wide Web systematically. Features such as JavaScript, DHTML and Macromedia Flash will trouble spiders crawling the websites, so every page is suggested to have at least one static text link.
Feed what Google wants
The technological giant provides users with the most complete and latest information possible from a range of sources. In particular, Google gathers information from the business, its website, users and external sources.
The information of the business owner is shown on the search result, so does its official website. The users who use Google services also add information about the business regarding the reviews, photos, reports, problems, and even popular times. Google also finds information from the business such as links to social profiles, and other service providers’ websites.
Competing in an international online sphere like the UK, having all information in English can be a sweet-and-sour situation. With the help of local SEO UK services provided by Broadplace, all road will eventually lead to Rome for a successful business.
