You are an entrepreneur, or a person who sells a service or product to people. You’re thinking about implementing a digital marketing strategy, but you don’t know how digital marketing works. As a result of this, people were unable to find you online. Here you can check my view count on instagram.
So what’s making you not to be found? Highlighted below are a few questions you may be asking yourself with regards to your digital marketing strategy that are contributing factors:
- How will I find time for this too?
- Who do I know who can do this?
- I don’t have the budget for this?
- Do I have to?
In terms of a digital marketing strategy, you have different options to make your business visible to those who may or may not even know that they need what you’re selling.
The simple questions that you need to ask yourself is- which option offers the best return on investment?
In the past, most businesses concentrated their marketing efforts on billboards, TV and radio ads, direct mail, and referrals.
Today’s business owners are digitally smart enough to realize that the ROI of these conventional marketing cannot be compared with digital opportunities.
Traditional methods of promotion are very expensive. Billboards will cost you up to $10,000 – $20,000 for four weeks in a large city! Read on amazon here.
You can do the simple mathematics—traditional marketing is very expensive especially if you have a limited marketing budget that includes a website, digital marketing strategy, SEO, and more!
Costs: Traditional Marketing vs. Digital Marketing
In addition to the high cost of traditional marketing, you don’t get the analytics you need to know whether or not a campaign is working. With a traditional marketing campaign, you may receive new inquiries via phone call or email, but you will not get the insights required to determine where your inquiries are coming from, which is important for re-targeting marketing campaigns.
You may be asking yourself, so where might I invest my marketing dollars?
Two key determining factors involved in this decision include:
Who are your target audience?
Where do they spend their time?
Are you going to reach your target audience through a radio or TV ad?
A billboard?
Perhaps…
With all marketing campaigns, you want to ensure that the marketing funnel, or the steps that it takes to get from the ad to your website, is a hassle free one.
While most people have their phones in their hands, are they likely to pick up their device, search for your website, and then visit your website while they are listening to the radio or watching live TV or Netflix?
If a person is driving down the highway, and they see your billboard ad, are they likely to pick up their phone (again, while driving) to visit your website?
Possibly…
But considering the high costs involved in traditional marketing, most small businesses today are looking for a CHEAPER, MORE EFFECTIVE approach to marketing with a huge return on investment.
Why Do I Need a Digital Marketing Strategy?
People are mostly online.
Facebook has more than 2 billion daily active users…
Other social media statistics show:
YouTube has 1.5 billion monthly active users
Instagram has 700 million monthly active users
Twitter has 328 million monthly active users
Snapchat has an estimated 255 million monthly active users
Technology has increasingly become a part of people’s daily routine.
Technology has revolutionized the way we do business.
Consider connecting with Artgro digital marketing agency for a free digital marketing strategy session! We will evaluate your current digital presence, listen to your goals and outcomes, and develop a creative strategy that will help position you as a leader in your profession or service. Here are some most popular social media platforms to check.
