Video advertisement, especially on Facebook and other social media platforms, has become a game changer for all digital marketers. Today, almost everyone owns a Smartphone. Most of these individuals spend a lot of their time on social media reading stories and it is just hard to skip a video. People love watching more than reading. Also, there is a high possibility that people will want to buy your product or service after watching a video, which could simply be talking about the product or a tutorial on how to use it.
It may sound easy but effective video marketing requires dedicating your time, money and effort to see it prosper. You do not just create a video for the sake of it. You must make it quality and relevant. How do you create an efficient video advertisement? These tips will guide to come up with the best.
Be brief
Regardless of how exciting it may be, watching a 20minutes video can be a hard thing to do. More than 50% of visitors are likely to watch it up to the 60th seconds and a few of them are patient enough to go to another extra one minute. 30 seconds are enough for you to do a comprehensive presentation of your products or services and that length is good enough to ensure no one skips it.
Make it engaging
The first five seconds should be an audience engagement section and this part happens to be the most crucial part that determines whether they will want to keep watching it or not. You can do this by making an interesting, engaging story that makes them visualize themselves using your products. You can also go for an engaging and humorous music that suits your design or even better, go for a suspenseful approach to make them watch till the end to clear the suspense. The bottom line; the first five seconds should be good enough to grab the audience attention.
Language is crucial
The language you use to convey the message should be clear and understandable. In this case, you have to understand your audience first which will determine how you will interact with them. If your target is the youth, you can use fun and informal language. Make it even fun by using slang or a language that they might love. If you are targeting the seniors, use less technical language and ensure that they understand the product or service and its value.
Add a call to action
Do not forget to emphasize that they should try your products and see the amazing changes it will bring to their lives. You can use a line such as, ‘this is the product for you, this is a limited edition, you can only find it here, it is a game changer. Such words will convince the visitors to try it. Also, you should have a share button. Convince them to like, comment and share if they loved the video.
Provide contact information
You have to give them a way to reach you in case of any question and guide them on how they can make an order. You can provide your website address, email or phone number for further communication. Also, if you have an offline shop, you can direct them to where they can find your products and services.
Doing all these by yourself can be daunting and that is why there are ad agencies in Orange County to handle all the video marketing processes for you as you focus on other things such as production and customer care. Get one and watch your business grow drastically.
