Google AdWords is the latest online marketing tool that can generate more leads and revenue for you by bringing more traffic to your website and increasing your online sales. However, it is not so straightforward and needs to be executed with care and precision. Here, we throw light on the benefits of Google AdWords as an advertising platform.
- Using the Google AdWords automation software, you can work with multiple keywords simultaneously as well as turn your campaigns on and off at will. The visibility of your ad is optimum as it appears at the top of the page. Because of this, AdWords campaigns have proved to yield faster results than SEO. SEO does give you long-term benefits, but you are able to capitalize on instant visibility with AdWords campaign.
- Google AdWords Campaign is an effective and efficient way to increase your brand awareness. According to a study conducted by Google and Ipsos jointly; the AdWords campaign lifted the brand awareness by an average of 6.6%.
- Email marketing is perhaps one of the oldest and still an effective marketing strategy. From September 2015, the native Gmail ads were integrated with Google AdWords, thereby increasing its prospects reach significantly. The Google Adwords automation software can be so strategized that it ensures relevant ads reach the right prospects. Moreover, these ads run seamlessly on both desktops and smartphones.
- Another big advantage of AdWords is its ability to help you reconnect with your website visitors who have not taken any action by Display Remarketing and RLSA campaigns.
- Unlike other marketing and traditional advertising strategies; it is quite easy to track and measure the performance of your AdWords campaign. You can know all details like –
- Number of leads generated
- Who clicked on the ad
- How much traffic was received
- Which keyword generated most leads
- What was your cost per lead?
All these info are indispensable to help you strategize your next move. Given the benefits mentioned above, you must execute an AdWords campaign for your online business.
